SINGH Project on Kickstarter Features Sikh Turbans and Beards

LONDON, UK—British photographers Naroop Singh Jhooti and Amit Amin present the SINGH project, a collection of 35 photographs celebrating the identity of British Sikh men with an aim to exhibit their project in the UK. Project SINGH showcases of the styles and variety of how beards are worn in modern Britain.

“The inspiration came from the sudden facial hair craze in 2013 of the popularity of the beard as a fashion statement. Billboards advertisements, magazine editorials, TV commercials all featured male models with beards.

The beard is a constant, a key tradition and an integral and important identifying feature of a Sikh male. The SINGH project is focused on the identity, the look of the beard, and equally important, the turban of British Sikh men. It is a tribute to Sikh heritage, but in an artistic style that expresses the skill and style of contemporary British photographers Amit and Naroop.

The photographic execution is purposeful and deliberate featuring Sikh men of different ages and from diverse occupational backgrounds, each with a unique look. From doctors to boxers, temple volunteers to magicians and I.T professionals to fashion stylists. A set of images full of character, each engage with the viewer in a distinct way, and is a celebration of the Sikh religion, weaving through each unique portrait, uniting them, are the symbols of the faith – the beard and turban.”

Amit and Naroop are raising money on Kickstarter to fund an exhibition showcasing the SINGH Project.
Help Fund the SINGH project at Kickstarter (Through June 28, 2014):
https://www.kickstarter.com/projects/205078810/the-singh-project