Editor’s note: The following email was sent to Sikh24 in response to an article we carried recently addressing the mixed reactions by the Sikh Community on the GAP ad.
Sir,
I came across an online article of Sikh 24:�http://www.sikh24.com/
I think that this advertisement was beautifully done. It was something unique and different. Otherwise, we never get to see an Indian face used in the advertisement of an American company. I personally think that all the Indians should be proud of it, especially the Sikh because in a way the advertisement is trying to embrace ethnic diversity. Not looking at it in the negative way, the ad had amazingly portrayed a ‘brown’, turbaned. Sikhs were always demoralized by the others. For example, the ‘sardar’ jokes that we all laugh at, makes some of them even shun their identity. But this advertisement clearly depicts ‘respect’ among their caste, especially the way the model is standing proudly. Of course, Gursant Singh was right about the ad being ‘Anti-Sikh’. But there are different ways to look at it. And being an Indian, look at it in the way that it throws a positive light on one of the cultures of our country.Yours Faithfully,
Raina Felix D’Souza
