PASADENA, California, USA—In its continued efforts to bring awareness of Sikhs in the United States of America, the SALDEF has announced yet another initiative. The non-profit organization is collaborating with other Sikh organizations in the country to take part in the annually held Rose Bowl Parade in Pasadena, California. The parade is attended by an estimated 1 million Americans from all over California and other parts of the country. By featuring Sikh history during the parade, Sikhs will be able to ensure greater visibility and increased awareness about their proud history in the United States of America.
The following is the text of the press release issued by SALDEF earlier today –
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SALDEF, in collaboration with United Sikh Mission, SikhLens, Khalsa Care Foundation and other dedicated Sikhs around the country, is proud to announce that for the first time ever, January 2015’s Rose Parade will feature a Sikh American float!
The parade, often referred to as “America’s New Year celebration”, accompanies the Rose Bowl college football game on New Year’s Day, and will be viewed by an estimated 50 Million Americans on television. The float will highlight Sikh American values, our history in the United States, and over 125 years of contributions to American society. This historic effort is thanks to more than a decade of persistent requests from California Sikhs.
SALDEF was selected as the official media and communications group to lead this effort, but we need YOU to do the following:
DONATE—We need financial support to ensure that a high quality float is created and represents our community properly. Donate here. NOTE that the management of this fund is being handled directly by United Sikh Mission; a 501c3 based in Southern California
SUBMIT PHOTOS—of Sikh American history that we can promote on social media platforms and to the media. Fill out the form and upload them here
STAY TUNED—more information about the float will be announced in the coming weeks! Our newspage for the float is saldef.org/roseparade2015
Together, we will educate an unprecedented number of Americans about our community.