WORLDEurope Samsung Chooses Sikh Model For Launch Of New Phone By Sikh24 Editors - September 17, 2014 FacebookTwitterPinterestWhatsApp Mobile Giant Samsung Chooses A Sikh Model For their AdvertisementWatch this video on YouTube.The new face of Samsung. Pardeep Singh Bahra, the founder of Singh Street Style, is now the first Sikh man to model for a worldwide campaign for Samsung.